Brand Engagement: How Employees Make or Break Brands

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

IAN BUCKINGHAM worked in Financial Services as a personal, corporate and multi-national lending and relationship manager. Buckingham later became a partner with Aspen Management Consultants developing Organisation Development Strategies and Management Development programmes for the likes of Robert Dyas, Lloyds TSB and AIB.

He left to become a Director of Internal Engagement Consultancy Smythe Dorward Lambert in 2001, managing the accounts of Shell, Orange, Zurich, Prudential, MSDW and Goldman Sachs, then became founding MD of Interbrand Inside.

Recently Buckingham established Bring Yourself 2 Work, a consultancy which champions the need for authenticity in communication between business owners, staff and their customers. Their current clients include Motability, Shell, BP, npower and the Energy Saving Trust.

He is published on a regular basis, most recently in Admap, Argent (the Journal of the Financial Services Forum), Workthing and People