Eco Barons ─ The Dreamers, Schemers, and Millionaires Who Are Saving Our Planet

From Pulitzer Prize winner Edward Humes comes Eco Barons, the story of the remarkable visionaries who have quietly dedicated their lives and their fortunes to saving the planet from ecological destruction.

While many people remain paralyzed by the scope of Earth's environmental woes, eco barons—a new and largely unheralded generation of Rockefellers and Carnegies—are having spectacular success saving forests and wildlands, pulling endangered species back from the brink, and pioneering the clean and green technologies needed if life and civilization are to endure.

A groundbreaking account that is both revealing and inspiring, Eco Barons tells of the former fashion magnate and founder of Esprit who has saved more rainforests than any other person and of the college professor who patented the "car that can save the world," the plug-in hybrid. There are the impoverished owl wranglers who founded the nation's most effective environmental group and forced a reluctant President George W. Bush to admit that humans cause global warming. And there is the former pool cleaner to Hollywood stars who became the guiding force behind a worldwide effort to reduce greenhouse gas emissions.

At a time when there is no shortage of dire news about the environment, Eco Barons offers a story of hope, redemption, and promise—proof that one person with determination and vision can make a difference.