International Management: Strategic Opportunities and Cultural Challenges
商品資訊
ISBN13:9780415802970
出版社:Routledge UK
作者:Dean B. McFarlin; Paul D. Sweeney
出版日:2010/09/02
裝訂:精裝
商品簡介
McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.
作者簡介
Dean McFarlin Joined the School of Business Administration at The University of Dayton as a Professor of Management in 1999 after more than a decade on the faculty at Marquette University. Currently, McFarlin serves as both the Chair of the Management/Marketing Department at the University of Dayton (a position he has held since 2004) and as the NCR Professor of Global Leadership Development (a position he has held since 2001).
Paul Sweeney Joined the School of Business Administration at TheUniversity of Dayton as a Professor of Management in 2001. He has also been a member of the faculty at the University of Central Florida and Marquette University, serving as department chair at both institutions. His current responsibilities in that role include leadership of the MBA program and oversight of all SBA international programs and activities.
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