Mapping Strategic Diversity ─ Strategic Thinking from a Variety of Perspectives

In his influential work, Strategy Safari, Henry Mintzberg and his colleagues presented ten schools of strategic thought. In this impressive book, Dany Jacobs demonstrates that the real world of strategic management is much wider and richer.

In Mapping Strategic Diversity, Jacobs distinguishes between 'cockpit theories' of strategy, which bring rational analysis to the forefront, and process-oriented social science approaches, which bring in a wider array of influences to the theory and practice of business planning. Presenting 22 different approaches to strategy making, this book:




provides a comprehensive overview of the field


guides the reader in developing theoretical and practical skills


helps develop both high and low level strategic thinking



This textbook is a useful analysis for practising managers, but really comes into its own as an advanced introduction to the field of strategic management; having read this book, students are fully armed to enter the strategy jungle!

Dany Jacobs is Professor of Industrial Dynamics and Innovation Policy at the University of Amsterdam and Professor of Art, Culture and Economy at the Universities of Applied Science ArtEZ and HAN in Arnhem, the Netherlands. He has been active in the field of innovation for more than 20 years.

Introduction 1. The Essence of Strategy 2. A Few Traditional Classifications of Strategy 3. Thirty P’s for Perspective on Strategy 4. The Great Wood of Strategy 5. Where There is a Will, There is a Way 6. The Entrepreneur Deliberates, the Market Decides 7. That’s the Way We See, That’s How We Do It 8. Everything in Continuous Movement 9. Our Second Atlas of the Wood 10. Gusts of Winds on Pico Paradox 11. Paradoxes Relating to the Content