TOP
0
0
【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
The Music Business and Recording Industry ─ Delivering Music in the Twenty-First Century
滿額折

The Music Business and Recording Industry ─ Delivering Music in the Twenty-First Century

定  價:NT$ 4139 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
相關商品
商品簡介
作者簡介

商品簡介

The Music Business and Recording Industry is a comprehensive introductory textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music, and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.

This new edition introduces a co-authorship, as well as a number of pedagogical features:

-Key Concepts are outlined at the beginning of each chapter

-"Do it Yourself" Activities promote a more interactive, hands-on experience

-Internet Activities present guided opportunities to use web resources to enhance understanding of how things run in the music business

-Case Studies illustrate specific instances of how real people have succeeded in the music business

-The Companion Website includes instructor and student resources including multiple choice quizzes and slides.

As new methods of distribution change, new revenue sources are created, and the industry evolves. The Music Business and Recording Industry sets the economic and historical framework for understanding where the business has been and where it is going.

作者簡介

Geoffrey P. Hull is Professor Emeritus in the Recording Industry department at Middle Tennessee State University. He has 36 years experience teaching music business and recording classes. He has JD, MBA, and BS degrees and is a licensed attorney in the state of Tennessee.
Thomas Hutchison is Professor of Marketing and Music Business Internship Coordinator at Middle Tennessee State University. He has over 20 years experience in the music business as a marketing research consultant. Hutchison holds a MS and PhD from the Florida State University.
Richard Strasser is Associate Professor of Music Industry at Northeastern University. A graduate from the Australian National University and Manhattan School of Music, Strasser is a recipient of Northeastern University's Excellence in Teaching Award and a member of the NASM Working Group that established standards and guidelines for music industry education accreditation.

您曾經瀏覽過的商品

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

定價:100 4139
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

暢銷榜

客服中心

收藏

會員專區