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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
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商品簡介
Phillips, a noted online public relations expert, has teamed with Young (public relations, U. of Sunderland) to discuss how the Internet has transformed both PR practice and the way professionals in the field communicate with each other. Intended primarily for public relations professionals, this book, now in its second edition, investigates social networking media such as Facebook, MySpace, YouTube and Flickr and produces new models for information change and the commercial implications of the Internet. The authors develop specific PR strategies that weigh the risks, opportunities and corporate social responsibilities. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
作者簡介
David Phillips is head of digital consulting at Publicasity. He has written three books about online PR and teaches at Gloucester University (UK) and Escola Superior de Comunicacao Social (Portugal).
Philip Young is a senior lecturer in public relations at the University of Sunderland, specializing in social media and media ethics. He is a lead researcher on the European Public Relations Education and Research Association's EuroBlog project.
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