商品簡介
Bid Management is a no-nonsense, practical guide that will teach the reader how to think like a professional bid manager. It covers the basics of how to find opportunities, understanding the rules of the game and how to get to know customers. It also gives essential advice on:
how to compete with other bidders
presenting a deliverable and profitable bid
project managing a bid
working out a winning pricing strategy
using the final presentation to clinch the deal
作者簡介
Emma Jaques is a Practitioner member of the Association of Proposal Management and has over 20 years of B2B experience. She has led teams tasked with designing programmes for organizations such as O2, Sainsbury's, the Environment Agency, the Department for Work and Pensions, RSPCA and British Gas and has a personal win rate of over 60 per cent.
