商品簡介
Burnett, an international fundraising, marketing, and communications specialist, draws on his experience to present 89 "nuggets of information" representing major factors in donor relationship development. Focusing on approach rather than fund-raising technique, the text addresses universal problems faced by fundraisers, essential attitudes that all fundraisers need in order to maximize the potential of their donors, the foundations of effective fundraising, the keys to effectively communicating with and relating to donors, and the characteristics that distinguish a successful relationship fundraiser. No subject index. Jossey-Bass is an imprint of Wiley. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Ken Burnett is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance.
