商品簡介
For the first time, David W. Moore - praised as a "scholarly crusader" by the New York Times - reveals that pollsters don't report public opinion, they manufacture it. And they do so at the peril of our democratic process. While critics cry foul over partisan favoritism in the mainstream media, what's really at work is a power bias that polls legitimate by providing the stamp of public approval.
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, Moore describes the questionable tactics pollsters use to create poll-driven news stories - including force-feeding respondents, slanting question wording, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
作者簡介
David W. Moore is a senior fellow with the Carsey Institute at UNH.
