滿額折
The Editor In Chief A Management Guide For Magazine Editors Second Edition
商品資訊
ISBN13：9780813810799
出版社：John Wiley & Sons Inc
作者：Patterson
出版日：2003/03/13
裝訂／頁數：平裝／212頁
商品簡介
作者簡介
目次
商品簡介
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.
Launching
Funding
Organizing a staff
Increasing readership
New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:
Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
作者簡介
Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be Read. Coleman E.P. Patterson is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas
目次
Preface.
1. Magazines and How They Work.
2. The New World of Online Magazines.
3. The Editorial Staff and Its Functions.
4. Managing the Editorial Department.
5. Acquiring the Content.
6. The Editorial Process.
7. Planning an Issue.
8. Displaying the Content.
9. Planning and Acquiring Photos and Artwork Illustration.
10. Titles and Subtitles.
11. Blurbs and Captions.
12. The Table of Contents.
13. Letters to the Editor and Standing Features.
14. The Cover -
A Magazine's Most Important Page.
15. Cover Lines.
16. The Production Process.
17. Legal Bugaboos and Journalistic Ethics.
Index
1. Magazines and How They Work.
2. The New World of Online Magazines.
3. The Editorial Staff and Its Functions.
4. Managing the Editorial Department.
5. Acquiring the Content.
6. The Editorial Process.
7. Planning an Issue.
8. Displaying the Content.
9. Planning and Acquiring Photos and Artwork Illustration.
10. Titles and Subtitles.
11. Blurbs and Captions.
12. The Table of Contents.
13. Letters to the Editor and Standing Features.
14. The Cover -
A Magazine's Most Important Page.
15. Cover Lines.
16. The Production Process.
17. Legal Bugaboos and Journalistic Ethics.
Index
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