商品簡介
What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.
Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.
Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.
Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
作者簡介
Daniel Gross was educated at Cornell University and holds a master's degree in American history from Harvard University. A freelance journalist, he has written about business, politics, and American history for many publications, including the Washington Post, New York Magazine, the New York Observer, the Boston Globe, Audacity, and the New Republic. He lives in New York City.
Forbes Magazine, Founded in 1917, Forbes has brought the nation's greatest business stories to readers for more than three quarters of a century. The magazine's unique brand of hard-hitting reporting, challenging the conventional wisdom, has made Forbes must-reading for successful executives. Published biweekly, every issue contains more than 50 concise, original stories, written from a top manager's perspective, about companies and the people who run them.
目次
Partial table of contents:
Robert Morris: America's First Financier.
Cyrus McCormick's Reaper and the Industrialization of Farming.
John D. Rockefeller and the Modern Corporation.
Henry Ford and the Model T. Charles Merrill and the Democratization of Stock Ownership.
Walt Disney and his Family-Entertainment Empire.
Ray Kroc, McDonald's, and the Fast-Food Industry.
Betting the Company: Joseph Wilson and the Xerox 914.
American Express and the Charge Card.
Mary Kay Ash and her Corporate Culture for Women.
Sam Walton, Wal-Mart, and the Discounting of America.
The Turnaround at Harley-Davidson.
Kohlberg Kravis Roberts & Co.
and the Leveraged Buyout.
William Gates and the Dominance of Microsoft.
Notes on Sources.
Index.
