滿額折
Bank Marketing For The Nineties: New Ideas From Fifty Five Of The Best Marketers In Banking
商品資訊
ISBN13：9780471522645
出版社：John Wiley & Sons Inc
作者：Wright
出版日：1991/04/11
裝訂／頁數：精裝／228頁
定價
：NT$ 15948 元優惠價
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90 折 14353 元
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商品簡介
作者簡介
目次
商品簡介
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
作者簡介
Don Wright is the author of Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking, published by Wiley.
目次
The New World of Banking.
Marketing for Survival and Progress.
55 Ideas from Some of Banking's Best Marketers.
Removing the Barriers to Good Marketing.
Keep Looking for Great Ideas.
Index.
Marketing for Survival and Progress.
55 Ideas from Some of Banking's Best Marketers.
Removing the Barriers to Good Marketing.
Keep Looking for Great Ideas.
Index.
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