滿額折
Untapped Options: Building Links Between Marketing And Human Resources To Achieve Organizational Goals In Health Care (Aha Press)
商品資訊
ISBN13：9780787955373
出版社：John Wiley & Sons Inc
作者：Northcott
出版日：2000/03/28
裝訂／頁數：精裝／240頁
商品簡介
作者簡介
商品簡介
An AHA Press/Jossey-Bass Resource
Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.
Untapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.
作者簡介
BEA NORTHCOTT is president of Triple Impact, a consulting firm in Franklin, Indiana.
JANETTE HELM is an organizational consultant at St. Vincent Hospitals and Health Services in Indianapolis.
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