滿額折
Taking Ideas To Market - Innovation 01.08
商品資訊
ISBN13：9781841123141
出版社：John Wiley & Sons Inc
作者：Jones
出版日：2002/01/10
裝訂／頁數：平裝／118頁
商品簡介
作者簡介
目次
商品簡介
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
作者簡介
TIM JONES is Principal of Innovaro, a consulting firm helping companies to generate more ideas, implement innovation strategies and renew their organisational capability. He is the author of Innovating at the Edge. SIMON KIRBY is a business strategist at AMP, the Australian financial services giant, where he developed a global framework to support and develop innovation.
目次
Introduction to Express Exec
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index
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