商品簡介
New edition of a two-volume handbook that addresses all the elements of successful fund-raising practice. In Volume I, veteran fund-raising professional Greenfield presents 54 contributions that discusses managing fund development, elements of ethics and professionalism, environmental and institutional readiness, annual and major giving programs, select audiences and environments, and supporting ingredients. In Volume II, Connors (president of a management communications and publishing organization) collects 40 contributions that cover effectiveness (management environment, marketing and communications, information management, technology, and public service provider results); efficiency (process management and information and analysis); evolutionary environment (values, leadership, human resource development and management, professional staff, and volunteers); and law and taxation. Annotation c. Book News, Inc., Portland, OR (booknews.com)
