商品簡介
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
作者簡介
Kim Baker and Sunny Baker are the authors of How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune, published by Wiley.
目次
Partial table of contents:
Marketing Communications: Creating Your Company's Voice to the World.
Advertising: Making It from Message to Media Without a Migraine.
Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.
