滿額折
Great Promo Pieces: Create Your Own Brochures Broadsides Ads Flyers And News Letters That Get Results Cloth
商品資訊
ISBN13：9780471632245
出版社：John Wiley & Sons Inc
作者：Holtz
出版日：1988/09/02
裝訂／頁數：精裝／238頁
商品簡介
作者簡介
目次
商品簡介
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
作者簡介
HERMAN HOLTZ is one of America's leading authorities on consulting and the author of numerous bestselling books on consulting, sales, and marketing, including How to Succeed as an Independent Consultant and The Consultant's Guide to Winning Clients, both published by Wiley. He has been a consultant to IBM, GE, Dun & Bradstreet, and Chrysler, as well as numerous government agencies and nonprofits, including the EPA, OSHA, and the U.S. Postal Service.
目次
Everyone Markets.
Writing is the Common Denominator.
The Typical Sales and Promotional Pieces.
The Essentials of Persuasive Writing.
Examples and Exercises: Advertising Copy.
Examples and Exercises: Direct-mail Copy.
Examples and Exercises: Newsletters.
Illustrations.
Editorial and Production Functions.
Modern Technological Methods.
Appendix.
List of Figures.
Writing is the Common Denominator.
The Typical Sales and Promotional Pieces.
The Essentials of Persuasive Writing.
Examples and Exercises: Advertising Copy.
Examples and Exercises: Direct-mail Copy.
Examples and Exercises: Newsletters.
Illustrations.
Editorial and Production Functions.
Modern Technological Methods.
Appendix.
List of Figures.
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。