滿額折
Cases In Retailing: Operational Perspectives
商品資訊
ISBN13：9780631201731
出版社：John Wiley & Sons Inc
作者：Hart
出版日：1997/02/16
裝訂／頁數：平裝／264頁
商品簡介
作者簡介
商品簡介
This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
作者簡介
Cathy Hart is Sainsbury Retail Fellow.
Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.
Diane Preston is a Lecturer in Human Resource Management.
Mohammed Rafiq, Lecturer in Retailing.
Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.
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