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Rosso On Fund Raising: Lessons From A Master'S Lifetime Experience
商品資訊
ISBN13：9780787903046
出版社：John Wiley & Sons Inc
作者：Rosso
出版日：1996/09/24
裝訂／頁數：精裝／203頁
商品簡介
作者簡介
目次
商品簡介
A valuable set of reflections, anecdotes, and pure fund raising wisdom from one of the great pioneers in the development field.
--Michael O'Neill, professor and director, Institute for Nonprofit Organization Management, University of San Francisco
For over forty-five years, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He has been recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more--all in a refreshing writing style that makes fund raising human and friAndly.
--Michael O'Neill, professor and director, Institute for Nonprofit Organization Management, University of San Francisco
For over forty-five years, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He has been recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more--all in a refreshing writing style that makes fund raising human and friAndly.
作者簡介
HENRY A. ROSSO has almost five decades of experience as a fund raising professional. He is founder and director emeritus of The Fund Raising School, a program at the Center on Philanthropy at Indiana University. Rosso is the editor and lead author of Achieving Excellence in Fund Raising (Jossey-Bass, 1991), which won the 1992 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund-Raising and Philanthropy presented by the National Society of Fund Raising Executives.
目次
THE ESSENTIALS OF FUND RAISING.
1. Setting Realistic Expectations.
2. Growing a Successful Fund Raising Program.
3. Developing Leadership for Fund Raising.
4. The Art of Asking with Composure.
5. It's All About Being Friends: Cultivating Donors.
6. Diversifying Funding Sources.
7. Classic Mistakes and Their Lessons.
8. Evaluating Fund Raising Programs and Capabilities.
FUND RAISING IN PERSPECTIVE.
9. Our Heritage: Rich in Values and Virtues.
10. A Blend of Art and Science: The Five Essential Steps in Disciplined Fund Raising.
11. Language and the Gentle Arts of Persuasion.
12. My Start in Fund Raising.
13. Stewardship in Giving and Receiving.
14. Recollections by One Who Was There.
15. A Call to Service.
1. Setting Realistic Expectations.
2. Growing a Successful Fund Raising Program.
3. Developing Leadership for Fund Raising.
4. The Art of Asking with Composure.
5. It's All About Being Friends: Cultivating Donors.
6. Diversifying Funding Sources.
7. Classic Mistakes and Their Lessons.
8. Evaluating Fund Raising Programs and Capabilities.
FUND RAISING IN PERSPECTIVE.
9. Our Heritage: Rich in Values and Virtues.
10. A Blend of Art and Science: The Five Essential Steps in Disciplined Fund Raising.
11. Language and the Gentle Arts of Persuasion.
12. My Start in Fund Raising.
13. Stewardship in Giving and Receiving.
14. Recollections by One Who Was There.
15. A Call to Service.
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