滿額折
Election Campaigning: The New Marketing Of Politics
商品資訊
ISBN13：9780631198116
出版社：John Wiley & Sons Inc
作者：Kavanagh
出版日：1995/08/31
裝訂／頁數：平裝／288頁
商品簡介
作者簡介
商品簡介
The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.
作者簡介
Dennis Kavanagh is Professor of Politics as the University of Nottingham. He is a regular commentator on British election politics and co-author of the Nuffield British election studies.
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