商品簡介
Written by one of the world's best-known speakers - over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs - Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self-esteem is to success. Offering readers a wealth of practical, proven advice on becoming top-notch in the field, the book's chapters include "Become Brilliant on the Basics" and "Use Educational Selling with Every Customer."
作者簡介
Brian Tracy is the top sales trainer in the world today. He has taught more than 500,000 salespeople his techniques, in over 500 companies. He has written 26 books and produced more than 300 audio and video programs, some of which have been translated into as many as 20 languages and are offered in 38 countries. His training programs are used by thousands of individuals in some of the biggest companies in the world (International Paper, Chevron, Bell Atlantic, A. E. DuPont, Apple, Royal Bank of Canada, US Army, and hundreds of others).
