商品簡介
“An original and beautiful book. It suggests that the surest?way to liberate ourselves is through the power of our ideas.”
—Nelson Mandela Foundation
“This is not just one of those books that makes you think.?It challenges you to think. It demands that you think, and?to beware of all those obstacles that would stop you from
trusting your instincts and finding an idea.”
—Lee Clow, Global Director of Media Arts,?TBWA\Chiat Day
As an award-winning playwright, author, and Worldwide?Creative Director of TBWA, John Hunt has witnessed again?and again the power of original thinking to transform both?companies and individuals. In The Art of the Idea, Hunt?addresses everyone from the global boardroom to the man?on the street, bridging the gap with ease. Few can argue with?Hunt's claim that it is ideas that move the world forward,?and he refreshingly articulates that anyone can play: there
is no hierarchy to original thinking.
The Art of the Idea provides a toolbox for achieving excellence?and offers a new way of defining your world. By illustrating?how to create space so ideas can breathe, it provides
a lifeline to those who find themselves stuck in a rut.?Unassuming, original, and accessible, the publication?includes insights by this leader in creative thinking, and?is accompanied by 20 original paintings and collages by?the internationally acclaimed South African artist Sam
Nhlengethwa. The Art of the Idea grants permission to trust?our instincts, endure initial ridicule, and practice thinking?as a team sport.
Whatever your idea is about ideas, this book will change it.
作者簡介
John Hunt is an award-winning author and playwright, as?well as the Worldwide Creative Director of TBWA. In 1993?Hunt was intimately involved in Nelson Mandela’s election?campaign. In April of 2003, Hunt moved to TBWA’s New York?headquarters, where he helped reshape the focus of the network?to celebrate original thinking and groundbreaking ideas.?In 2008, both Adweek and Ad Age named TBWA, Agency of?the Year. Hunt has since returned to South Africa, where he?continues his Worldwide role.
Sam Nhlengethwa is a collagist, painter, and jazz fanatic.?After being named South Africa’s Young Artist of the year in?1994, Nhlengethwa quickly gathered global recognition. His?work has been shown at the National Museum of African?Art, D.C.; Whitechapel Gallery, London; and was reproduced?in The 20th Century Art Book (Phaidon Press, 1996). From?humble beginnings, Nhlengethwa’s talent, although forged?during the apartheid years, has always reflected a calm
celebration of the human spirit.
