Words That Stick: A Guide to Short Writing with Big Impact

Winston Churchill'??s famous "blood, sweat, and tears" oration to British Parliament was only 627 words long and lasted about 6 minutes. Lincoln'??s Gettysburg address was only 286 words; Martin Luther King Jr.'??s "I have a dream" speech lasted only 16 minutes. The words that mean the most are often delivered in succinct passages. Whether you'??re a business owner promoting your product, a consultant selling your ideas, or a student working for better grades-your writing is more effective when it'??s concise and focused. In WORDS THAT STICK, columnist and writing instructor Rix Quinn uses the techniques of such famous wordsmiths as Mark Twain, Winston Churchill, and Franklin Roosevelt to demonstrate how small chunks of text can have a big impact. From defining the audience and choosing a structure to reworking, condensing, and proofing the work, Quinn teaches writers of all abilities how to captivate an audience and communicate a memorable message. A guide to unforgettable writing using the techniques of famous wordsmiths. Features extensive writing samples and lists of dos and don'??ts. Rix Quinn'??s father is Bill Quinn, best-selling author of HOW WAL-MART IS DESTROYING AMERICA (AND THE WORLD).

RIX QUINN writes a national weekly humor column called "Poor Rix'??s Almanac." He holds degrees in journalism and persuasive writing and conducts writing workshops for high schools, colleges, and business groups. Rix lives and writes in Fort Worth, Texas.