James Kavanagh has authored over 100 guides that introduce novices to common plants, animals and natural phenomena.
"Environmental education begins when people begin to understand and appreciate the plants and animals in their immediate environment and their relationship to them. This education often begins when people learn the names of species. Just like with humans, a relationship between two individuals begins when they first learn each other's name and grows from there. We hope that by creating products that introduce readers to species, we will begin to facilitate long term relationships that allow people to better comprehend their place in the natural world and understand the urgent need to protect and sustain all species."
James Kavanagh, President