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Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors
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The fatality rate of small businesses fighting big box stores has been big news in business media for some time. Authors Dubroff (editor, publication entrepreneur) and Marks (journalist, book author, editor) maintain that many small business failures can be avoided if owners capitalize on the advantages inherent in a well-run small enterprise: agility, adaptability, customer service, and credibility. They discuss critical issues such as managing cash flow, building a strong brand, and developing a winning sales strategy. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
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Henry Dubroff is founder and editor of Pacific Coast Business Times. Despite operating in the shadow of the region's big-box competition in Los Angeles, Dubroff's publication reached break-even just 18 months after launch and continues to maintain double-digit growth rates. Previously, Dubroff was editor of the Denver Business Journal and business editor at the Denver Post, where he won numerous national awards for excellence in journalism. His entrepreneurial accomplishments have been recognized by the U.S. Chamber of Commerce, the U.S. Small Business Administration, and the California Legislature.
Susan J. Marks is an award-winning journalist, freelance writer, book author, and editor. In her nearly 30 years of newspaper, magazine, and book writing and editing experience, she has chronicled large and small business successes and failures, innovations, and changes.
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