商品簡介
Two-hundred pages of inspiring package designs from around the world deliver insight on the practices of highly accomplished package designers.
Effective package design balances aesthetic considerations such as shape, color, materials, typography, imagery, and printing techniques with practical requirements such as shelf display, branding, and marketing requirements. Packaging Essentials is an end-to-end instructive and motivating guide for meeting package design challenges with resourcefulness, creativity, and practicality.
This book provides a wide variety of useful examples for each stage of the design process including the creative brief, concept development, design process, printing, display, and marketing. while imparting practical information, examples throughout surprise and inspire.
作者簡介
Sarah Roncarelli and Candace Ellicott are principles in Fifty Strategy and Creative, a design firm that specializes in brand design and marketing. They create logos, brand identities, and extensions for all media including broadcast, print, and Web for products and services from a wide array of market sectors. Candace and Sarah are experienced creative professionals. They are also perpetual students of great creative and strategic thinkers, regardless of the medium.
