滿額折
This is Advertising
商品資訊
ISBN13：9781856696470
出版社：Laurence King UK
作者：Eliza Williams
出版日：2016/03/10
裝訂：平裝
無庫存，下單後進貨(到貨天數約45-60天)
下單可得紅利積點 ：32 點
商品簡介
作者簡介
商品簡介
Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.
This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.
This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.
作者簡介
Eliza Williams in currently senior writer at Creative Review magazine in London, and also regularly contributes to magazines including Frieze, Art Monthly, and Flash Art.
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