A Casebook For Business Statistics: Laboratories For Decision Making

The book entitled, A Casebook for Business Statistics: Laboratories for Decision Making, is a unique supplement for basic business statistics textbooks and provides (1) cases/labs at the introductory level; (2) integrated material for a cross-disciplinary curriculum; and (3) data sets containing recent and real data in a business setting. In addition, this book uses the perspective of recent reforms in statistics education and includes both guided and open-ended questions to emphasize: conceptual understanding; interactive data analysis; and discussion of interpretation of analysis. The laboratory exercises, which cover topics ranging from descriptive analysis to forecasting, were written to build in difficulty and complexity sequentially as the student progresses through the casebook.

This casebook includes seventeen cases, all based on real data, from the Statistics, Finance and Marketing disciplines. Each case offers Excel and Minitab as tools in analyzing problems in the business-world setting.

Suitable for a one or two-semster course in Introductory Business Statistics.

Norean Radke Sharpe, Division of Mathematics and Science, Babson College
Abdul Ali, Division of Marketing, Babson College
Mark Edward Potter, Division of Finance, Babson College