商品簡介
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2: Understanding How Economics Affects Business
Chapter 3: Doing Business in Global Markets
Chapter 4: Demanding Ethical and Socially Responsible Behavior
Chapter 5: How to Form a Business
Chapter 6: Entrepreneurship and Starting a Small Business
Chapter 7: Management and Leadership
Chapter 8: Adapting Organizations to Today’s Markets
Chapter 9: Production And Operations Management Of Goods And Services
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management: Finding and Keeping The Best Employees
Chapter 12: Dealing with Employee–Management Issues and Relationships
Chapter 13: Marketing: Helping Buyers Buy
Chapter 14: Developing and Pricing Goods And Services
Chapter 15: Distributing Products
Chapter 16: Using Effective Promotions
Chapter 17: Understanding Accounting and Financial Information
Chapter 18: Financial Management
Chapter 19: Using Securities Markets for Financing and Investing Opportunities
Chapter 20: Money, Financial Institutions, and the Federal Reserve
Appendix A Working Within The Legal Environment
Appendix B Using Technology to Manage Information
Appendix C Managing Risk
Appendix D Managing Personal Finances
