商用英文(增訂四版)

本書著重於技巧之傳授，特色如下：
1. 理論配合實務－
a. 在理論上，以綱要式條列重點，使如何去做、如何去寫、如何去表達
b. 在實務上，則輔以各種實際狀況之範圍圖表，已收立竿見影之效
2. 注重寫作技巧之闡釋－
以三段論法為架構，訓練始之能下筆成章；
3. 精心設計的練習－
分問答、文法、句型、填充、解釋名詞、書信寫作等，各有其增強之功能；
4. 實務探討－
針對實務狀況予以剖析，值得一讀。

 

黃正興
前實踐大學應用外語系系主任

我國於2002年1月1日進入WTO，使得台灣能與世界國際接軌，啟動一個新的紀元。新的紀元將使各國的貿易聯成一體，息息相關。外貿的需求刺激將更明顯，將帶動了整個國內產業脈動，促進經濟的蓬勃發展。因之，帶動經濟脈動主體的外貿與產業人才需求將急速上昇，而外貿所須的語言工具「英文」，尤其是「商用英文」將更普遍，將更受重視。

2011年8月

CHAPTER 1 Introduction to Business English..................1
CHAPTER 2 Letter Formats.......................................................11
CHAPTER 3 The Seven C’s in Writing English Business
Letters..........................................37
CHAPTER 4 Looking for Customers............................49
CHAPTER 5 Trade Proposal...................................65
CHAPTER 6 Credit Enquiries and Replies.....................77
CHAPTER 7 Agreement on General Terms and Conditions of
Business.........................................89
CHAPTER 8 Terms and Conditions.............................99
CHAPTER 9 Trade Enquiry and Reply to Enquiry..............113
CHAPTER 10 Offer and Acceptance............................135
CHAPTER 11 Sales Promotion and Follow-up...................159
CHAPTER 12 Orders and Reply to Orders......................173
CHAPTER 13 Sales Contract..................................199
CHAPTER 14 Letter of Credit Transaction....................209
CHAPTER 15 Marine Cargo Insurance..........................235
CHAPTER 16 Ocean Transportation............................247
CHAPTER 17 Shipping Documents..............................259
CHAPTER 18 Bill of Exchange................................283
CHAPTER 19 Collection and Payment..........................291
CHAPTER 20 Claims and Adjustments..........................313
CHAPTER 21 Regaining Lost Customers........................343
CHAPTER 22 Establishment of Agencyship.....................353
CHAPTER 23 Business Cable, Telex, and Fax..................367
CHAPTER 24 Circular Letters................................395
CHAPTER 25 Position Vacant and Position Wanted.............407
CHAPTER 26 Social Letters in Business......................439
CHAPTER 27 E-mail..........................................461
INDEX........................................................481
附錄一 世界時刻對照表..........................................500
附錄二 世界重要國碼與城市區域碼.................................501
附錄三 常用商業縮寫字..........................................513
附錄四 我國租稅協定一覽表 ─（全面性協定）........................528
附錄五 我國租稅協定一覽表 ─ 單項／海空運輸協定....................529