79折
Effective Pr
商品資訊
ISBN13：9781444120455
出版社：Hodder & Stoughton UK
作者：Angela Murray
出版日：2011/12/01
裝訂：平裝
商品簡介
作者簡介
商品簡介
An introduction to public relations, including all new media tools and how to best use them
?
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. This book covers all aspects of the field, including PR campaigns, media liaisons, communicating with the?audience, sponsorship, entertainment, crisis management, and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Careers in PR and media relations are covered in detail.
作者簡介
Angela Murray is a freelance consultant who has advised a wide range of businesses from multinationals to small organizations.
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