THE NEXT ECONOMY

Strategies for Surviving and Thriving in an Economic Downturn




Your customers are out there - you just need marketing guru Elliott Ettenberg to show you how to find them and cater to them. The Next Economy takes you to the forefront of the battle for the customer wallet, and provides a toolbox of techniques to break through to customers - even when the economy is soft.




In this eye-opening and thought-provoking book, Ettenberg shows us how to navigate the rubble of the new economy with our profits, our brands, and our sanity intact.--David F. DAlessandro, Chairman and Chief Executive Officer, John Hancock Financial Services and bestselling author of Brand Warfare




Elliott Ettenbergs view that the next economy is driven by focus, marketing and customer orientation makes enormous sense. It also makes for a very useful book in keeping a company out of trouble.--Jack Trout, author of A Genies Wisdom




Eye-opening and thought-provoking . . . shows how to navigate the rubble with our sanity intact.--David F. DAlessandro, bestselling author of Brand Warfare




Marketing guru Elliott Ettenberg explores an emerging business trend. As baby boomers retire, historys biggest spenders will dramatically cut back, forcing retailers to fight harder in dwindling markets. To survive this power shift, The Next Economy provides strategies companies can use to prepare themselves for success in the years ahead--giving them new and exciting ways to triumph in an ever-changing market.

Elliott Ettenberg is Chairman and Chief Executive Officer of Customer Strategies Worldwide, New York, and former chairman and CEO of Bozell Retail Worldwide, where he developed the Transactional Advertising model used in Bozell offices.