滿額折
Peripheral Vision—Detecting the Weak Signals that Will Make or Break Your Company
商品資訊
ISBN13：9781422101544
出版社：Harvard Business School Pr
作者：GEORGE S DAY
出版日：2006/06/01
裝訂／頁數：精裝／248頁
規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
Day and Schoemaker (both The Wharton School) urge managers to be aware of events emerging on the periphery of their businesses, which often indicate important hidden opportunities and potential threats. They present a "strategic eye exam" to diagnose a company's peripheral vision and then describe a five-step process for improving vigilance. Illustrative case studies include Anheuser-Busch's anticipation of low-carb beers and Mattel's failure to recognize the potential impact of Bratz dolls on the Barbie dynasty. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)
作者簡介
George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Co-director of the Mack Centre for Technological Innovation at The Wharton School. Paul J.H. Schoemaker is Research Director of Wharton's Mack Centre for Technological Innovation and the founder and Chairman of Decision Strategies International, Inc.
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