商品簡介
From PDAs to cell phones to computer screens, journalism is no longer confined to the printed page; now journalists must learn to move confidently across a variety of media platforms. In Principles of Convergent Journalism--a skills-oriented introduction to this timely topic--Jeffrey S. Wilkinson, August E. Grant, and Douglas Fisher provide an essential guide to navigating the increasingly complex and vibrant media landscape.
A cutting-edge resource for both up-and-coming and established journalists, this innovative text challenges students to create convergent journalism that is both pivotal and distinctive. Beginning with a brief primer on basic reporting and interviewing skills, this volume also covers the following topics:
* Repurposing both print and broadcast content for the Internet
* Key principles of broadcast writing and reporting for print reporters
* Key principles of print writing and reporting for broadcast reporters
* Writing news for the Internet
* Incorporating convergent journalism techniques into other emerging media
Ideal as a core text for courses in convergent journalism or as a supplementary text in news writing and reporting courses, Principles of Convergent Journalism imparts new skills that, when put into practice, will produce versatile, dynamic, and accomplished journalists.
作者簡介
Jeffrey S. Wilkinson is Professor and Coordinator of the International Journalism Programme at United International College (Zhuhai, China), founded jointly by Beijing Normal University and Hong Kong Baptist University.
August E. Grant is Associate Professor in the School of Journalism and Mass Communications at the University of South Carolina and editor of Communication Technology Update.
Douglas Fisher is a veteran broadcast, newspaper, and wire service journalist. A former Kiplinger Fellow, he teaches in the School of Journalism and Mass Communications at the University of South Carolina.
