Understanding Business Research

Weathington (psychology), Christopher J. L. Cunningham (industrial-organizational and occupational health psychology and internal medicine, both U. of Tennessee-Chattanooga), and David J. Pittenger (Marshall U., West Virginia) explain how business professionals can use research techniques from the social and behavioral sciences to understand and work with complex human processes in business and the workplace. They assume readers have completed at least a general introduction to statistics course, and so are profligate with such basic concepts as measures of central tendency, measures of dispersion, and standard scores. An overview is followed by sections on the nut and bolts of research, common research designs, and special research designs. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)

BART L. WEATHINGTON, PhD, is UC Foundation Associate Professor in the Department of Psychology at the University of Tennessee at Chattanooga, where he is also Coordinator of the Industrial-Organizational Psychology graduate program. Dr. Weathington is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

CHRISTOPHER J. L. CUNNINGHAM, PhD, is UC Foundation Associate Professor of Industrial-Organizational and Occupational Health Psychology at the University of Tennessee of Chattanooga, where he is also Adjunct Clinical Assistant Professor of Internal Medicine in the College of Medicine. Dr. Cunningham is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

DAVID J. PITTENGER, PhD, is Dean of the College of Liberal Arts at Marshall University. Dr. Pittenger is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

Preface


Acknowledgements


Part I. Overview of the Research Process


Chapter 1. Research and the Business Environment


Chapter 2. Ethics and Research


Chapter 3. The Foundations of Research


Chapter 4. An Overview of Empirical Methods


Part II. Nuts & Bolts of Research


Chapter 5. Writing the Research Report


Chapter 6. Reviewing the Literature & Forming Hypotheses


Chapter 7. Sampling


Chapter 8. Creating and Using Assessments, Surveys, and Objective Measures


Chapter 9. A Model for Research Design


Part III. Common Research Designs


Chapter 10. Correlational Research


Chapter 11. Between-Subjects Designs


Chapter 12. Single Variable Between-Subjects Research


Chapter 13. Between Subjects Fractorial Designs


Chapter 14. Correlated Groups Designs


Part IV. Special Research Designs


Chapter 15. Research with Categorical Data


Chapter 16. Qualitative and Mixed-Method Research


Appendix A. Statistics Behind The Research: A Review


Appendix B. Statistical Tables