商品簡介
In this text for undergraduates, Day (Louisiana State University) offers a systematic approach to moral reasoning by combining ethical theory and practice. He covers foundations and principles in three lead-off chapters. Ten case studies follow, addressing such issues as truth and honesty, privacy, confidentiality, conflicts of interest, economic pressures and social responsibility, morally offensive content, and stereotypes. A discussion on the current state of media ethics and the future of the subject's study is provided in the epilogue. As well, three appendices are offered, containing reprints of the ethics codes for the Society of Professional Journalist, the American Advertising Federation, and the Public Relations Society of America. Annotation c2004 Book News, Inc., Portland, OR (booknews.com)
