90折
The 30 Day MBA in Marketing
商品資訊
ISBN13：9780749462178
出版社：Kogan Page Ltd
作者：Colin Barrow
出版日：2011/09/28
裝訂／頁數：平裝／241頁
規格：23.5cm*15.9cm*1.9cm (高/寬/厚)
定價
：NT$ 948 元優惠價
：
90 折 853 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點 ：25 點
商品簡介
作者簡介
商品簡介
Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program. Chapter links lead readers to print and non-print resources, including self-assessment tests, case studies, podcasts, and video lectures. Coverage includes buyer behavior, marketing strategy, products and services, and advertising, promotion, and distribution. There is also material on math for marketing, managing the marketing organization, marketing and the law, and planning and budgeting. Within various chapters, e-marketing topics are addressed, such as marketing in the Internet era, tracking website traffic, and intellectual property. A final chapter reviews core concepts of accounting and finance, organizational behavior, and strategy. The book's reader-friendly layout features figures and tables, bullet points, and case study boxes. A companion website offers short tests. Barrow is a visiting fellow at Cranfield University. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).
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