Political Consultants and Campaigns ─ One Day to Sell

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?

Jason Johnson is a professor of political science at Hiram College in Ohio. Johnson works regularly as a political commentator and contributor for radio, television, and newspaper outlets. He has appeared on NPR's Morning Edition, the O'Reilly Factor, CBS's The Early Show, Al Jazeera English, and CNN. Dr Johnson is the politics editor for The Source magazine and is a featured writer on theLoop21.com. His weekly opinion column appears in the Chicago Defender, Michigan Chronicle, New Pittsburgh Courier, and the Tri-State Defender.