DIGITAL DEALS

Forge the partnerships needed to win in an increasingly digital economy Written by insiders who have worked closely with strategic planners at many of today^s leading organizations, Digital Deals provides a blueprint for planning and executing sound corporate partnering strategies. You^ll explore the 5 classic deal structures--including mergers and acquisitions, joint ventures, minority equity investments, commerce alliances, and spin-offs--and learn why traditional deal approaches no longer suffice in the New Economy. Case studies from Microsoft, Intel, Cisco, AOL, and other big winners of the past decade illustrate various new approaches proven to work, as well as those that haven^t. This is the place to look for specific guidelines for targeting prospective partners, selecting explicit deal rationales, executing deals successfully, developing database and web-based information resources to support partnerships, and more.

George T. Geis is an adjunct professor at the Anderson Graduate School of Management at UCLA, where he teaches in the areas of information technology, accounting, and finance. Geis is co-founder of TriVergence, a technology and research firm specializing in partnership systems, and has published five books and dozens of professional articles.

George S. Geis, JD, MBA, is a management consultant with McKinsey & Company, specializing in strategic alliances, corporate finance, marketing, and the Internet. Before joining McKinsey, Geis worked with law firms in Los Angeles and New York as well as the accounting firm of Arthur Andersen & Co.