DOT BOMB

Dot-Winners vs. Dot-Losers­­what works, what doesn't, and why With more dot-coms going bust every day, new-economy entrepreneurs and managers are scrambling for detailed information on what went wrong with the losers and how they can emulate the winners. DotBomb gives them the answers with a close look at a number of notable dot-com failures, comparing their experiences with those of several prominent dot-com successes.With the help of candid commentaries by staff members, venture capitalists, industry analysts, and market research, Sean Carton performs postmortems on Priceline, Living.com, PlanetRX, ValueAmerica, and other recent dot-com debacles and identifies the dot-pathologies that led to their demise. He also provides contrasting examples of successful companies that excel in that area, and he extracts powerful lessons on what managers can do to follow their examples.

Sean Carton, chief experience officer at brand experience design firm Carton Donofrio Partners, founded Carton Donofrio Interactive, a Web and multimedia design company listed as one of the Top 100 Web Firms by The Industry Standard. CDI clients include numerous Fortune 500 companies. He also writes "The Leading Edge" a weekly column appearing in ClickZ, and he is a regular contributor to Wired, Green, P.O.V., Media Magazine, and Revolution.