OUTSMARTING THE SMART MONEY

How to invest using straightforward common sense instead of misleading"hot tips" While market pundits argue the rational market theory, one theory gets almost universal consensus­­that of the irrational investor. Outsmarting the Smart Money outlines where most investors go wrong and explains how to instead approach the markets with intelligence and calm. Filled with hard-hitting insights and useful lessons, it shows how to use market-proven techniques and strategies to overcome biases, myths, and mistakes­­and beat the pros at their own game. Cunningham presents flexible security analysis guidelines for investors who want to guide their own portfolios, but don't want to devote all of their free time to the effort including: How to overcome personal biases, misleading information, and market inefficiencies Methods to avoid being cheated by money managers, and identify "spin" reporting

Lawrence A. Cunningham is a professor at New York's Cardozo Law School, director of the school's Samuel and Ronnie Heyman Center on Corporate Governance, and a visiting professor at Boston College Law School. The author of bestsellers including The Essays of Warren Buffett and How to Think Like Benjamin Graham and Invest Like Warren Buffett, Cunningham has been featured in Forbes and Money, as well as on CNBC, CNN, and PBS's The News Hour with Jim Lehrer.