Manager's Guide to Online Marketing
商品資訊
系列名:Briefcase Books
ISBN13:9780071801874
出版社:Mcgraw-Hill; Inc.
作者:WEAVER
出版日:2012/09/07
裝訂/頁數:軟精/224頁
規格:22.2cm*15.2cm*1.3cm (高/寬/厚)
版次:1
定價
:NT$ 646 元優惠價
:90 折 581 元
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點:17 點
商品簡介
作者簡介
商品簡介
For busy managers, a comprehensive crash course on today’s most important marketing platform
Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign.
Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies.
Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign.
Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies.
作者簡介
For busy managers, a comprehensive crash course on today’s most important marketing platformOnline marketing has evolved far beyond just websites and banner ads. Increasingly, a business’s credibility w rests on its ability t to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign.Manager’s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies.Jason Weaver is a leading authority in social media with more than 15 years experience as an entrepreneur, executive, and invator.Show More Show Less
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