EXPANDING CUSTOMER SERVICE AS A PROFIT CENTER

Striving for excellence in customer service is critical to gain a competitive advantage. It is the keystone for business growth and prosperity as it builds repetitive sales to existing customers and referrals for new customers. If customer service is looked at as a major business component and all customers are treated with excellence prior to the sale, during the sale, and after the sale, customer service will become a profit center that builds sales dollars to the top line and real profits to the bottom line.