滿額折
Ben & Jerry's ─ The Inside Scoop : How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor
商品資訊
ISBN13：9780517883709
替代書名：Ben & Jerry's
出版社：Random House Inc
作者：Fred Lager
出版日：1995/06/01
裝訂：平裝
規格：21.0cm*14.0cm*2.5cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.
作者簡介
Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.
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