90折
Advertising and Reality
商品資訊
ISBN13：9781441191946
替代書名：Advertising and Reality
出版社：Continuum Intl UK
作者：Amir Hetsroni
出版日：2012/08/16
裝訂／頁數：平裝／320頁
規格：22.2cm*15.2cm*1.9cm (高/寬/厚)
定價
：NT$ 3117 元優惠價
：
90 折 2805 元
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下單可得紅利積點：84 點
商品簡介
作者簡介
商品簡介
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
作者簡介
Amir Hetsroni is a senior lecturer in the school of communication at Ariel University Center, Israel. A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.
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