Midbrain Mutiny―The Picoeconomics and Neuroeconomics of Disordered Gambling: Economic Theory and Cognitive Science
商品資訊
ISBN13:9780262517584
替代書名:Midbrain Mutiny
出版社:Bradford Books
作者:Don Ross; Carla Sharp; Rudy Vuchinich; David Spurrett
出版日:2012/01/13
裝訂/頁數:平裝/312頁
規格:21.6cm*14.0cm*1.9cm (高/寬/厚)
商品簡介
The explanatory power of economic theory is tested by the phenomenon of irrationalconsumption, examples of which include such addictive behaviors as disordered and pathologicalgambling. Midbrain Mutiny examines different economic models of disorderedgambling, using the frameworks of neuroeconomics (which analyzes decision making in the brain) andpicoeconomics (which analyzes patterns of consumption behavior), and drawing on empirical evidenceabout behavior and the brain. The book describes addiction in neuroeconomic terms as chronicdisruption of the balance between the midbrain dopamine system and the prefrontal and frontalserotonergic system, and reviews recent evidence from trials testing the effectiveness ofantiaddiction drugs. The authors argue that the best way to understand disordered and addictivegambling is with a hybrid picoeconomic-neuroeconomic model.
作者簡介
Rudy E. Vuchinich was formerly Professor of Psychology at the University of Alabama at Birmingham.
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