商品簡介
Pelham (social psychology, National Science Foundation) and Blanton (social psychology, U. of Connecticut) supply undergraduate students in psychology with a research methods text that aims to provide a hands-on, common sense approach to research and include examples, stories, and exercises to give a sense of what conducting research is like as they emphasize what is social about psychological research methods. Covering topics from validity, reliability, and measurement, to nonexperimental and experimental research designs, to statistics, they attempt to relate methods to concepts students already know and show how to use research as a means for discovery. This edition has updated examples of contemporary research and a new chapter on the increasing reliance on multi-method approaches. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
