商品簡介
This volume explains the basics of strategic management to undergraduate and graduate students, focusing on business enterprises, although discussion is relevant to nonprofits. It discusses alternative perspectives on strategy and strategic management processes, the "design plus" working model of strategic analysis, options assessment and decision making, and organizational implementation; the multi-level enterprise environment and macro environmental analysis; industry sector analysis; and enterprise stakeholders, identity, mission, governance, ethics, and social responsibility. It covers resources and capabilities analysis; strategic issue diagnosis and decision making and human and organizational constraints; alternative analytical strategy frameworks for options generation and evaluation; scale and non-scale based strategies for survival and growth of the stand-alone enterprise; innovation strategies like lifecycle implications, technological innovation strategies, and enterprise learning; multi-activity enterprise and diversification, acquisition, merger, and alliance, and international strategies; and organizational issues that affect implementation, including structures, processes, and leadership. Annotation Ac2012 Book News, Inc., Portland, OR (booknews.com)
