As with the three previous editions of Sensory Evaluation Practices, this book presents the latest developments and methods of sensory evaluation, including those in areas of the front end of innovation, consumer acceptance/preference, multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods such as laddering, emotional profiling, and applications of qualitative research are explored.
Sensory evaluation testing establishes the consumer acceptability of a product. It can help identify issues before general production has begun and potentially bring to light issues that hadn’t previously been considered a factor in the success of the project. The proper sensory testing process, application, measurement, and interpretation of results is imperative for the product developer as well as the product marketer.
In recent years there has been an effort to more closely link a product’s sensory experience with imagery and market strategy on a global basis. The risks and benefits of these activities reflect the ferment within the field and demonstrate the willingness of sensory professionals to play a more active role within the business. These issues along with topics such as measurement and human choice behaviour are explored in this fourth edition, making it a timely and important resource for those working in product development, including sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
