90折
The Rise of Advertising in the United States ─ A History of Innovation to 1960
商品資訊
ISBN13：9780810884069
替代書名：The Rise of Advertising in the United States
出版社：Rowman & Littlefield Pub Inc
作者：Edd Applegate
出版日：2012/08/17
裝訂／頁數：精裝／198頁
規格：24.8cm*16.5cm*2.5cm (高/寬/厚)
版次：1
定價
：NT$ 4980 元優惠價
：
90 折 4482 元
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商品簡介
作者簡介
商品簡介
Soap, Sex, and Cigarettes: A Cultural History of Amerian Advertising by Juliann Sivulka (Wadsworth Publishing Co., 1997, 2006 & 2011) / 464 pages / 6 x 9 / $76.95 (paper)
PubAlley: (paper) 427 units; $14,972.54 (1st ed.); 7 units; $172.65 (2nd ed.); 27 units; $2,022.65 (3rd ed.)
WorldCat: (paper) 548 records
The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Larry Tye (Picador; 1998, 2002) / 320 pages / 5.5 x 8.5 / $18.00 (paper)
PubAlley: (paper) 1,369 units; $22,544.61 (2nd ed.); (cloth) 317 units; $8,738.70 (1st ed.);
WorldCat: 840 records (1st ed.)
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All by James B. Twitchell (Broadway, 2001) / 240 pages / 6 x 9 / $25.00 (cloth); $14.95 (paper)
PubAlley: (cloth) 1,406 units; $35,203.57; (paper) 1,805 units; $26,368.85
WorldCat: 1036 records
PubAlley: (paper) 427 units; $14,972.54 (1st ed.); 7 units; $172.65 (2nd ed.); 27 units; $2,022.65 (3rd ed.)
WorldCat: (paper) 548 records
The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Larry Tye (Picador; 1998, 2002) / 320 pages / 5.5 x 8.5 / $18.00 (paper)
PubAlley: (paper) 1,369 units; $22,544.61 (2nd ed.); (cloth) 317 units; $8,738.70 (1st ed.);
WorldCat: 840 records (1st ed.)
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All by James B. Twitchell (Broadway, 2001) / 240 pages / 6 x 9 / $25.00 (cloth); $14.95 (paper)
PubAlley: (cloth) 1,406 units; $35,203.57; (paper) 1,805 units; $26,368.85
WorldCat: 1036 records
作者簡介
Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. He has written extensively about advertising, including several books, numerous chapters and entries for other books and encyclopedias, and several articles for refereed academic journals and conference proceedings.
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